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THE PERCH
CLIENT
The Elephant's Perch
Under the direction of Glick + Fray
TYPE OF CLIENT
Outdoor Retail • Specialty Retail
CATEGORY
Campaigns • Social Media • Fundraising Collateral • Print
BRIEF
The Elephant’s Perch needed ongoing creative support to promote seasonal products, in-store events, community initiatives, and weekly retail campaigns while maintaining a voice that felt knowledgeable, approachable, and rooted in mountain culture.
WHAT I DID
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Designed and produced weekly email campaigns promoting new arrivals, seasonal gear, sales, and in-store events
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Developed social media graphics and campaign messaging aligned with the brand’s playful and community-driven voice
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Created print and digital advertising assets for local publications, events, and promotions
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Helped shape campaign concepts and retail messaging focused on driving in-store traffic and customer engagement
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Maintained visual consistency across email, social, print, and web assets
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Collaborated with the team at Glick + Fray to execute creative strategies and marketing initiatives for the brand
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